Everything
You Asked.

DRIFT is a premium decaf cold brew concentrate. Swiss Water Process decaffeination, single origin beans, cold-brewed slowly for maximum flavour — and zero caffeine. We built DRIFT for people who love coffee and choose decaf deliberately: not as a compromise, but as an optimisation.

Cold brew concentrate is coffee brewed at double strength, so you dilute it before drinking. Add equal parts concentrate and water (or milk, oat milk, or whatever you prefer) for a standard cold brew. You can also drink it over ice undiluted if you like it strong, use it in recipes, or add it to cocktails. One bottle goes twice as far as standard cold brew.

Swiss Water Process (SWP) is a chemical-free method of removing caffeine from coffee beans. Instead of using solvents — which is how most commercial decaf is made — SWP uses water and a proprietary carbon filter to extract caffeine while preserving the natural flavour compounds in the bean. It's independently certified and removes 99.9% of caffeine. It's the only decaffeination method we use.

Yes. The Swiss Water Process uses no chemical solvents — no methylene chloride, no ethyl acetate, no chemical intermediaries. The process relies on water, temperature, and a carbon filter. The Swiss Water Process is certified organic-compatible and verified by a third-party auditor. When you see SWP on a label, it means the claim is independently verified, not just marketing.

DRIFT contains less than 2mg of caffeine per 8oz serving — compared to 95–200mg in a standard cup of coffee. Swiss Water Process removes 99.9% of caffeine, which means you're getting all the flavour and ritual with a negligible caffeine load. For most people, this is effectively caffeine-free.

DRIFT uses single-origin beans sourced from specialty roasters who prioritise traceability and quality at the bean level — because decaffeination can only preserve flavour that's already there. We'll always tell you exactly where the coffee came from. Origin details will be confirmed and published at launch.

DRIFT is brewed at 2:1 concentrate strength. The standard dilution is 1 part DRIFT to 1 part water or milk — but you can adjust to taste. More concentrate = stronger coffee. Less = lighter. Cold brew concentrate is forgiving; there's no wrong ratio, just your preference.

Yes, and it works beautifully. Cold brew concentrate is a natural base for espresso martinis, cold brew tonics, and coffee-forward cocktails — and because DRIFT is decaf, you can have it at 10pm without regretting it at 2am. It also works in baking, coffee ice cream, tiramisu, and anywhere a strong coffee flavour adds value. We'll share recipes as we go.

We're in pre-launch, validating demand before committing to production. When we hit our signup target, we move to production and ship to the waitlist first — in the order signups were received. We'll be transparent about timing once we have a confirmed production schedule. Sign up now and you'll know the moment we're ready.

Two reasons. First, waitlist members get first access to the first production run — before any public sale. Second, the pricing at launch will be our best introductory rate; we reserve that for people who showed up early. There's no payment required to sign up, and we don't spam you. You'll hear from us when it matters.

We're working toward organic certification, which requires supplier-chain verification at every stage. Swiss Water Process is certified organic-compatible — the decaffeination method itself meets organic standards. We'll confirm the full organic status of each batch at launch. If this matters to you, sign up and we'll keep you updated.

Most decaf does taste worse — but that's a quality problem, not a decaf problem. Conventional decaf uses solvents that strip flavour along with caffeine, and it typically starts with lower-grade beans because the market doesn't expect better. DRIFT uses Swiss Water Process, which preserves the flavour compounds that make coffee taste like coffee, and we start with specialty-grade single-origin beans. The result tastes like good cold brew — because it is.

Cold brew concentrate has a shelf life of approximately 14 days once opened, refrigerated. Unopened, the exact shelf life depends on our production method — we'll confirm this before launch. We'll print the exact use-by date on every bottle and send storage guidance with your first order.

Cold brew is smoother, less acidic, and more flavour-forward than hot-brewed decaf — the slow extraction process extracts differently. Concentrate format means you can use it hot or cold, adjust the strength on demand, and it lasts in your fridge all week. For people who want great decaf that fits into a coffee ritual rather than replacing it, concentrate is the right format. It's why we built DRIFT this way.